25th Annual South By San José

Meet us in the parking lot March 13-17. South x San José will return for the 25th year to the Hotel San José and Jo’s Coffee parking lot with live music, local vendors, and good times.

Check out our SXSJ home page for all things lineup and vendors.

Book a room at Hotel San José and we’ll give you the VIP treatment.

The gates open at noon each day. Always and Forever Free, no wristbands or RSVPs required. We’ll wrap things up Sunday, March 17 at Jo’s Coffee on South Congress with Sinner’s Brunch on the back deck with Jo’s House Band.

Stay tuned: We’ll announce set times daily on our IG stories—and not a moment before. Gates open each day at noon. Just bring yourself and your pals.

*Please do not bring your lawn chairs or outside alcohol, and we recommend baby carriers over strollers. Dogs are always welcome but be mindful of your pups when things fill up. Come early to secure your spot.*

See you there.